Importance of maintaining healthy customer relations

With recession subduing the world economy, customer relationship management has evolved as an art. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction. While, it is important to head hunt for new customer associations, one can not undermine the vitality of strengthening existing relationships (Remember-Old is Gold!).

How is it different from a CRM Software?

Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, not only helps you address your short-term imperatives but can also leverage the resorces to reduce cost and increase your decision-making ability. It helps the organization achieve differentiated capabilities in order to compete effectively over the long term insights.

Key areas covered by SAP CRM!

The multi-utility solution enables you to gain the essential business insights needed to drive demand and increase customer retention. Following are the key areas covered by SAP CRM:

• Marketing resource and brand management
• Campaign management
• Segmentation and list management
• Real time offer management
• Loyalty management
• E-marketing

But i am into sales and marketing, how would this benefit me?

It’s an evident fact that sales and marketing people have to align marketing resources to support organizational objectives, and this is what SAP CRM is all about. It allows you to understand the returns on the marketing spend, and consequently accelerate marketing processes with increased visibility and control. Further, it also enables you to establish a standard marketing process with a central marketing platform.

I want to know more about this!

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