Leveraging Business Opportunities through Customer Retainer ship – SAP CRM
Importance of customer retainer ship!
Companies seek to retain their best customers and maximize the effectiveness of every customer interaction. While, it is important to head hunt for new customer associations, one can not undermine the vitality of strengthening existing relationships. If you’re looking to expand your business horizons, retaining existing customers is as important as building new relationships.
Multi utility factor
The SAP CRM module works on different business insights including marketing resources, brand management, campaign management, and e-marketing. Further this module also covers critical business areas like loyalty management, segmentation management, and the real time offer management. In a nutshell, this module works extensively with different areas to create business with customer care as a whole.
Some Facts!
To study real time strategy benefits of SAP CRM, let’s consider the case study of Barilla Group, the world’s largest pasta manufacturer. The Barilla Group encompasses 29 factories and production facilities, 17 of which are in Italy and 12 abroad. These sites include mills, pasta factories, and bakeries, as well as frozen product and ready-made meal production lines. The strategic goals of the organization while deploying SAP CRM included defending the market leadership position, Improve customer service by supporting the mobile sales force with central information management, and differentiating through individualized customer service and fast, flexible promotion management.
Undertaking a strategic implementation of mySAP CRM to centralize information management and distribution, the Barilla Group was able to execute centrally planned promotions at the point of sale, and report real-time market data to headquarters. Further, by engaging SAP Consulting, the company analyzed the effectiveness of the solution.
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